Ghost Analysis is a mystery-shop audit of your local market. We act like a real customer across your category — calling, emailing, and trying to book — then score exactly who captures leads and who lets them escape. Including you.
Most local businesses don't lose customers on quality — they lose them before the job is ever quoted. The phone rings out. The email sits for three days. There's no way to book online, and nobody follows up. Ghost Analysis measures that invisible loss: we shop roughly ten businesses in one category, score every touchpoint like a customer experiences it, and produce a scoreboard that shows exactly where jobs are escaping — and to whom.
Does it exist, work on a phone, and offer an obvious way to request a quote?
Count, rating, recency — and whether anyone replies to them.
We call as a customer. Did they answer, how fast, and did they try to book us?
We send a real inquiry. Reply speed and quality get scored.
Can a customer actually book online — or is it phone-tag only?
After our inquiry goes quiet, does anyone chase the job?
Active, current presence on Facebook, Instagram, and Google.
Below is an anonymized slice of a real category audit. Every row is a business we shopped like a customer. The notes are the findings we open sales conversations with — researched, specific, and verifiable.
| Business | Capture | Opportunity | Tier | Finding |
|---|---|---|---|---|
| Contractor A | 2.4 | 3.6 | HOT | 3.6★ over 50 reviews — one customer chased them four times, then got ghosted. Phone test: no callback in 72 hours. |
| Contractor B | 2.6 | 3.4 | WARM | Excellent craftsmanship, dated static website, hours listed wrong on Google. Classic "great work, leaking digital." |
| Contractor C | 3.5 | 2.5 | WARM | Owner-run, responsive by phone — but email inquiry went unanswered and there's no online booking at all. |
| Contractor D | 4.6 | 1.4 | LOWER | Called back when three competitors didn't. Already capturing — we'd tell them to keep doing exactly what they're doing. |
~10 businesses shopped as a real customer across all 7 signals.
The scoreboard shows who captures, who leaks, and how you compare.
"Your competitors reply in ~4 hours. You took 3 days. Here's where the jobs went."
Our capture system: an instant-quote tool plus a lead-delivery backend that texts back in seconds — so you never miss a lead again.
The desk research is systematized — but every phone test is made by a real person with a real ear for how your customers are treated. We audit real businesses and sell real fixes. No fake reviews, no spam listings, no shortcuts. That's the HIOSI standard.
Tell us your category and city. We'll come back with scope, timeline, and what a full market audit will show you. If your market turns out to be airtight, we'll tell you that too.